I had heard the steady rumble about Franklin BBQ. But they were located a long way from my home base in coastal Alabama. Stories appeared with some frequency in regional and national food publications. Many with accompanying images that made my mouth water. Brisket, ribs, sausage, chopped beef … I just had to get there. And soon!
My opportunity finally presented itself when I was recently invited to attend a 3-day conference in Austin. I checked the city map and confirmed that Franklin BBQ would be within walking distance of the conference center. A rather long hike — but walkable none the less. I would not have a rental car on this trip, so my legs would have to get me there.
The conference wrapped just before noon on a Thursday and I made a bee line for Franklin BBQ. One of the hotel bellhops attempted to discourage me. He said the food was said to be great, but that they would likely be sold out of food by the time I hoofed it all the way over there. He even added that several of his friends had tried to eat there in the past and each of them had arrived too late. So, as I learned, this is not just a meal. It’s a meal and a race against the clock — all rolled into one. The sign out front (see above image) confirmed this. They were open from “11 a.m. til sold out.”
One of Franklin’s many awards hanging inside the dining room.
An employee met me as I joined the back of the line of folks waiting patiently to order. She asked how many were in my group and would I be placing any large orders today. I told her I was traveling and dining solo. She then inquired as to what I was planning to order. My heart was set on their famous sandwich known as the “Tipsy Texan.” Good, she said. Your wait is gonna be about 40 minutes. Forty minutes — plenty of time to take in all the smokey ambiance. I will say this … the place smelled AMAZING!
The interior at Franklin BBQ is funky and relaxed. No frills to speak of — unless you count the classic country tunes streaming out of their sound system. Loved that. I also dug the old advertising like the faded Coke sign you see above. Mike and Frankie from American Pickers would have been pumped. As the line continued to creep along, my stomach began to talk to me. Thankfully, the kind dude behind the counter appeared with a few samples to further whet our collective appetite. I wasn’t really thinking about ordering the smoked turkey. But the sample was sooo doggone moist and peppery that it almost had me wavering. Almost.
Pick up a souvenir t-shirt. Personalize it with sauce, grease, etc.
The furnishings are mix-match — do love the retro formica table.
The low overhead theme is also reflected in the menu boards.
Desserts sound great, but I had to wonder who ever gets that far.
It all started as a small food trailer. That only took them so far.
The main menu board. Yes, I was inching closer to my lunch.
SPEED SHOP doesn’t exactly apply to the service time at Franklin.
My wait was finally over — and this (above) was my reward. The soon to be legendary Tipsy Texan. Nope … the recipe does not involve any alcohol whatsoever. The “tipsy” part refers to the lofty sandwich’s architectural soundness. Or lack thereof. It does lean a good bit, but how could it not?
Fresh baked Mrs. Baird’s bun (it’s a Texas thing), lean charred chopped beef, sliced locally made sausage topped with slaw and sauce. I was gonna wash it all down with a Topo Chico mineral water. There was no way I was going to get my mouth around the sandwich as is — not without somehow unhinging my jaw. Plan B was to give the leaning tower of deliciousness a good shove and then go at it with a fork and a smile.
It may look like a crime scene, but it would be a crime not to try it.
I have included this picture (above) for a reason. Sure, the image is not going to win any awards. But it does show you the little medallions of sausage used in the construction of the Tipsy Texan. The casing was smokey and posessed a nice snap. You can also see the pepper and other spices which gave the sausage a nice kick. The attention to detail and obvious passion that goes into all food preparation here is truly inspiring. To say that I was impressed would be doing a great disservice to the master craftsmen/craftswomen who toil here.
My meal at Franklin BBQ was nothing short of a transformative experience. I will never judge a BBQ joint the same way again. I was thrilled to have found the Holy Grail of BBQ, yet would it be all downhill from here? That sobering thought only lingered a moment. And ended with the thought of my next visit to this culinary mecca. In 2010, Bon Appetit hailed Franklin BBQ as the “Best in America.” And you know what? I can’t really argue with that.
Now THIS is a sobering thought. Don’t make me look! PLEASE!!!
Franklin Barbecue – 900 E. 11th Street, Austin, TX
(512) 653-1187; www.franklinbarbecue.com